A workspace that sells itself. This project reimagines the traditional showroom as an active, breathing office environment. By treating the internal team as the primary users, we created a space of authentic engagement rather than static display. The architecture facilitates a natural flow between focused work and casual collision, supported by abundant natural light and organic textures.

Realized as an in-house mandate, this project leverages a 'living lab' approach to seamlessly merge the polished aesthetics of a showroom with the psychological comfort of a functional workspace.